Architectural Digest // Commerce Producer

The Open Door franchise had tens of millions of viewers with no way to buy anything they saw (and wanted).

As AD's first-ever Commerce Producer, I saw that gap in AD’s potential revenue streams and built the infrastructure to meet it. Despite being one of the most aspirational publications in the world — home to the massively popular Open Door celebrity home series — AD had no dedicated commerce pathway. People watched Gwyneth Paltrow walk through her kitchen and had nowhere to go buy what they'd just seen.

I took ownership of the entire commerce production workflow, serving as the central point across visuals, video, design, production, writers, section heads, photo research, and copy. The Shopping channel I built on the website around Open Door's existing audience became a cornerstone of AD's digital strategy — a place where the world's most trusted design publication could also be a place to actually shop.

$350k+ in monthly commerce revenue, consistently 40% uplift in newsletter engagement 42% growth in newsletter commissions.

Executed on behalf of Architectural Digest in a full-time role.