I’m a builder at my core. I write, edit video, direct strategy, assemble teams, create assets, think, research, organize, think some more, research some more, & execute. My left & right brained sensibilities allow me to marry business goals with deliberate content strategy. I find resonance in both the thinking & the doing.

My Work resonates best with organizations that need help getting to that next evolution and are looking for a creative & strategic partner to do it. I have a keen perception on what will engage an audience both visually, contextually, and within product choice, and the executional range to materialize it.

  • If you think your business is stalled and need help getting to that next evolution, but don't know what exactly needs to change or which levers to pull — this is where I come in. Or if you have a specific moment that needs amplification: a launch, a campaign, an event that really needs to move the needle.

    I assess the situation, build the strategy and creative direction, and own the execution across all channels that make sense for your given scenario — content, copywriting, paid media, partnerships. I stay involved through execution and beyond.

  • Content strategy & production for new and evolving brands: positioning, messaging, and identity pillars that are actionable, clear and amplify your ‘why’ across all digital touchpoints.

How I work best.

01 — Ongoing

Retainer

This is my primary engagement method. I work best when I’m in it with you over a longer period of time, embedding myself in your ecosystem as an in-house partner, and becoming fluent in the ethos, product, look & feel and aspirations of your organization.

02 — Project

Consulting

I consult with various companies on a regular basis, offering singular services or strategic advisory for specific business needs. I take on as many of these partnerships as my schedule allows.

03 — Clients

Capacity

I prefer to take on 2-3 retainer clients at a time, at maximum.

Companies who resonate with my work are usually wrestling with the following:

  • “We’re not sure how to create assets that set us apart, we’re not creatives”

  • "We have some awareness but it's not converting"

  • “Our social media presence feels confused and our content doesn’t move the needle”

  • "We're about to do something big & need everyone to know"

  • "We're growing but our brand feels inconsistent, old & amateur"

  • “We exist but nobody really cares that we do”

  • “We have a business that’s stalled and aren’t sure which direction to go”