STUDIO
KOVAC.
An editorial and strategic north star for brands. We help companies grow, find their voice & refine their presence.
Katarina has had a storied career in the fashion, marketing, beauty, and lifestyle spaces. She began her career in New York City very early, interning with designers like Rebecca Minkoff on the brand side and for various designers during New York Fashion Week. She quickly, with much persistence, found herself at Vogue Magazine, writing for the website and helping execute events like The Met Gala, Vogue Forces of Fashion, and the Tony Awards. After that, she joined LoveSeen, a beauty brand founded by the former President & Creative Director of J.Crew. She helped build it from its humble living room beginnings and eventually into Target stores nationwide as the first employee on payroll, while also helping execute a TV show on HBO Max. Other professional stints include a role with Architectural Digest as their first-ever Commerce Producer, freelance roles with GQ, the Council of Fashion Designers of America, Hatch, and various beauty brands like Mejuri, Iris & Romeo, Beauty Pie, and as a freelance Brand & Creative Strategy Director.
She’s a Michigan native and University of Michigan grad. Go Blue!
ABOUT
OFFERINGS
Providing product marketing, brand & creative strategy, social media advising, copywriting / voice identification, go to market planning, partnerships, performance media & brand marketing services.
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Lead creative vision and brand building for fashion, beauty, lifestyle, and cultural brands.
Brand positioning, messaging, visual identity, and architecture
Integrated campaign strategy and creative roadmaps
User experience mapping and high-level art direction
Detailed briefs, mood boards, guidelines, and playbooks
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Direct and deliver polished, commerce-ready visual and editorial content.
Photo & video art direction
Producer-level video editing and asset finalization
Editorial strategy, content calendars, and multi-platform storytelling
Senior copywriting integrated into content
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Boost online revenue through strategic digital enhancements and asset development.
E-commerce storytelling, site merchandising, and user journey optimization
Asset development (product visuals, copy, launch materials)
Newsletter/gift guide strategy and performance
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Develop and oversee high-performing paid media campaigns across social platforms and streaming channels (Hulu, Disney+, MNTN, etc.) to drive measurable ROI and growth.
Build full-funnel strategies: audience targeting, creative sourcing, copy optimization, and A/B testing frameworks
Direct paid social ads (Meta, TikTok, etc.) and streaming/programmatic campaigns for maximum reach and conversions
Deliver detailed plans, ad specs, performance dashboards, weekly optimization recommendations, and ROI tracking
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Work with brands to build and scale high-performing influencer and brand partnership programs, spanning product exchange, paid partnerships, seeding, affiliate programs, and event-based activations