Led comprehensive brand strategy and creative direction for clients including the Detroit Auto Show, Detroit Riverfront Conservancy, Regina Andrew Detroit, and The Cotton Collection, driving integrated marketing initiatives across social media, PR, partnerships, and performance media.

Developed and executed end-to-end social media strategies, including content creation, editorial calendars, video editing, copywriting, and press releases; managed paid campaigns on platforms like Hulu, Disney+, MNTN, and social channels, generating 8.2M impressions and 200k link clicks while outperforming benchmarks through sourced creative and optimized copy.

Orchestrated the award-winning "My Drive. My City. My Show.™" campaign for the Detroit Auto Show, capturing Detroit's cultural spirit; secured AVA, Telly, Viddy, Adcraft, and Communicator awards, plus two Emmy nominations, resulting in 60% ticket sales increase, 40M reach, 20M content views, 200k profile visits, and 150k interactions for the 2026 show.

Achieved explosive year-over-year social growth: +69k% impressions, +250% audience, +89k% engagements, +578k% link clicks, +30k% engagement rate, and +1.5M% video views through targeted content and partnership strategies (e.g., Detroit Lions, Detroit Grand Prix).

Directed national PR for Detroit Riverfront Conservancy; oversaw performance media, wholesale strategies, and creative for National Coney Island, including Goldbelly partnership; provided holistic brand strategy and creative direction for Regina Andrew Detroit and The Cotton Collection.

Strategized and executed major brand tentpole events (e.g., Amazon Prime Day, Sleep Week, Seat Week, Holiday Gift Guides, Black Friday/Cyber Monday), consistently exceeding monthly commerce revenue goals up to $350k through targeted content and merchandising.

Conceptualized and launched AD's inaugural dedicated Shopping channel, merchandising high-engagement series like Open Doors and Home Tours alongside category-specific interiors (e.g., Bedroom, Living Room); drove financial targets by integrating e-commerce narratives with brand storytelling.

Managed production and distribution of commerce newsletters to a 500k subscriber base, boosting engagement by 40% and commissions by 42% via optimized content and audience segmentation.

Owned end-to-end production workflows, collaborating with Condé Nast Entertainment on video assets for tentpoles and organic campaigns (e.g., Open Door Editor Tours, Space Savers, Holiday Franchise), ensuring seamless alignment across visuals, design, writers, and cross-functional teams.

Served as key liaison between editorial, video, design, production, and research teams to align on brand objectives; created multi-platform digital content, features, and portfolios to enhance user experience and drive traffic.

Directed brand marketing and content strategies for LoveSeen initiatives, producing original media and overseeing partnerships to amplify e-commerce, retail sales, and awareness.

Managed production, direction, and launch of wholesale campaigns in 1,001 Target stores and online, plus expansions into Goop and Mecca Australia; executed high-impact collaborations (e.g., Jenna Lyons x Glossier, Mejuri, ABC Carpet and Home, 1stDibs).

Led social media management for @jennalyonsnyc, growing followers by 62%, video engagement by 813%, and impressions by 252% through curated content, production, editing, and writing.

Built and customized jennalyonsnyc.com using coding for embedded carousels and widgets; coordinated wholesale and e-commerce photoshoots for Target and loveseen.com landing pages to support brand positioning.

Built DTC beauty brand alongside Jenna Lyons (former J.Crew President/Creative Director), Brett Bouttier (Magnet Companies co-founder) & team, developing and executing comprehensive media and marketing strategies from inception.

Collaborated with PR partners to secure 693 press articles, 7 TV appearances, 4 conferences, and features in Vogue Netherlands, Elle UK, Glossier, Wall Street Journal, and The New Yorker, achieving 12.5B total reach.

Initiated and managed full-spectrum media strategies, including paid influencer gifting, content curation, press seeding, landing page optimization, and advertising; launched innovative Makeup Artist Pro Program with exclusive codes and marketing perks to build community and drive sales.

Produced, scripted, and directed content for HBO Max's "Stylish with Jenna Lyons," handling day-to-day production to align with brand narratives.

Recognized as one of Fast Company's 10 Most Innovative Beauty Companies in 2022 for strategic branding and growth initiatives.

Coordinated high-profile events (e.g., 2018 Met Gala, Tony Awards, Vogue Forces of Fashion Conference), managing invitations, RSVPs, guest databases, and on-site execution to ensure flawless brand experiences.

Acted as VIP liaison for celebrities and influencers (e.g., George and Amal Clooney, Miuccia Prada, Charlotte Tilbury), facilitating seamless red-carpet-to-green-room transitions and enhancing event prestige.

Pitched, wrote, and built digital content for Vogue.com using PHP coding and embedding; conducted interviews at VIP events with celebrities, designers, and tastemakers to generate engaging brand coverage.

Contributed photo research and captions to "Vogue on Location: People, Places, Portraits" (published November 2019), supporting editorial brand storytelling.